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Sloganize this: The art of the presidential rallying cry

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Real estate mogul and TV personality Donald Trump formally announces his bid for the 2016 Republican presidential nomination during an event at Trump Tower in New York.

Where's the Beef? We Have HOPE that It's Morning Again in America, so Let's Make a Future to Believe In. Make Article Teases Great Again.

Voters in Indiana head to the polls today to cast their ballots. Chances are they'll select a presidential candidate based on what they've read in the news or seen in debates.

But what about the slogans?

Sure, most people probably won't be too swayed by a few words printed on a poster, but these statements can help to brand a candidate.

For more on the value of presidential slogans, Take Two spoke to Lynn Vavreck. She’s a professor of political science at UCLA.

Press the blue play button above to hear the interview.

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