Conversational commerce: the marriage of texting and shopping
Imagine that you could find a good pizza spot, catch an Uber home and make sure you have enough in your bank account for your order... all while texting your friends
Imagine you're texting friends on the way home from work and you all decide you'd like to order food for the night.
Now imagine that you could find a good pizza spot, catch an Uber home and make sure you have enough in your bank account for your order... all without leaving the conversation.
Turns out that idea is already happening. And the days of switching between apps, web and texting for different conveniences may soon be over.
It's known as "conversational commerce" and it's set to change everything about the way we shop.
A Martinez spoke with Chris Messina, an independent product designer and the inventor of Twitter's Hashtag feature to find out what this means for the future of mobile consumption.