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As outrage continues to simmer over Roseanne Barr’s racist tweet, a look at the inner workings of celebrity social media

ABC's <em>Roseanne</em> reboot stars (left to right) Laurie Metcalf, Ames McNamara, Jayden Rey, AliciaGoranson, Emma Kenney, Roseanne Barr, John Goodman, Michael Fishman and SaraGilbert.
Adam Rose/ABC
ABC's 'Roseanne'

Despite saying she was leaving, Roseanne Barr has returned to Twitter following a racist tweet that led to her ABC show being cancelled on Tuesday.

Despite saying she was

, Roseanne Barr has returned to Twitter following a racist tweet that led to her ABC show being cancelled on Tuesday.

Barr has since

for the tweet and has

her followers not to defend her, but it hasn’t done much to quell the backlash that continues to brew on Twitter and other social media platforms.

Barr, like many celebrities and other public figures, appears to handle her own social media. This, of course, comes with significant risks. Before social media, there was no way for the public to really know how celebrities felt or thought about certain issues unless they made public statements on TV or to a reporter.

Twitter and other platforms allow the public a glimpse into the lives and personal thoughts of public figures, but as is evidenced by the actions of Barr and other celebrities who have found themselves the object of public rancor for offensive posts, it comes with a price.

If you’re a celebrity, having a personal assistant or consultant do social media for you does take away from the potential authenticity of posts, especially if the person is writing the post for you and then having you edit it for tone, but it adds an extra layer of security that could help prevent you from sending a poorly-worded or just plain offensive tweet, as was the case with Roseanne.

What are the hazards posed by a celebrity managing his or her own social media account? How often do celebrities choose to have a consultant or agency run their account versus doing it on their own? How do celebrities having someone run social media for them potentially take away from the authenticity of their account?


Dominic Patten, senior editor at the film and TV industry news site DEADLINE; he tweets

Tania Yuki, founder and CEO of Shareablee, an online directory of everything happening on social media across the branded world; she tweets

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