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Facebook makes a play for YouTube's hold on music videos

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Facebook logos are pictured on the screens of a smartphone (R), and a laptop computer, in central London on November 21, 2016.
Facebook on Monday became the latest US tech giant to announce new investment in Britain with hundreds of extra jobs but hinted its success depended on skilled migration after Britain leaves the European Union. The premier social network underlined London's status as a global technology hub at a British company bosses' summit where Prime Minister Theresa May sought to allay business concerns about Brexit. / AFP / Justin TALLIS        (Photo credit should read JUSTIN TALLIS/AFP/Getty Images)
JUSTIN TALLIS/AFP/Getty Images
Facebook is seeking to add more music content to its influential platform.

MTV was the first big player on the music video scene. Then it was YouTube, and now Facebook wants in on the game.

MTV was the first big player on the music video scene. Then it was YouTube, and now Facebook wants in on the game. 

The social network is currently in talks with music industry executives to seal a broad deal for songs played in Facebook videos. 

But it’s less about the music itself than it is about Facebook’s desire to challenge YouTube as a platform for watching video content.

Lucas Shaw, a media and entertainment reporter at Bloomberg, joined The Frame to explain what a deal with Facebook could mean for the music industry.

To hear the full interview with Lucas Shaw, click the blue player above.

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