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Hollywood High hopes a billboard can help pay the bills

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Mock-up from Hollywood High of what the proposed billboard could look like
Mock-up from Hollywood High of what the proposed billboard could look like

Billboards are a contentious issue in and around Los Angeles. But could their ad revenue help kickstart our public school's bottomline?

Like many in public education, the LA Unified School District is dealing with a strained budget. But now one school has a plan to kickstart the bottom line.

Earlier this month, Hollywood High Principal Alejandra M. Sanchez proposed that a digital bill board be built on school property, specifically at the corner of Sunset boulevard and Highland. When we reached out to her team, Principal Sanchez declined to join us, but said they are "in the preliminary stages of researching this possibility."

Digital billboards are banned in most parts of LA and even standard billboards remain a point of contention.

To tell us more about the situation, I spoke earlier with Howard Blume, reporter from the LA Times.

To hear the conversation

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