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Instagram's new logo embraces color, ditches polaroid

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Adobe's director designer explains why Instagram's new look is in line with the current trend of aesthetics for smart devices.

It's a safe bet that you're probably going to see photos of the Anza trail expedition on Instagram...

But before you go looking for them, you should know that Instagram has a new look - or a new logo, to be precise

It's still camera inspired, albeit, heavy on the rainbow

There are some new upgrades on the inside visuals of the app as well.

Instagram hugely popular, but it's far from the only app-based company that's sprung an aesthetic change on its users.

Earlier Take Two's Josie Huang spoke with Khoi Vinh over skype.

He's a graphic designer and director of product design at Adobe.

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