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Wanted: new hires for Mexico's drug cartel empire (Christmas bonus included)

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Members of the Mexican Navy stand guard during an operation to present Mexican drug trafficker Joaquin Guzman Loera aka 'el Chapo Guzman' to the press, on Feb. 22, 2014 in Mexico City. The Sinaloa cartel leader - the most wanted by US and Mexican anti-drug agencies - was arrested early Saturday morning by Mexican marines at a resort in Mazatlan, northern Mexico.
Alfredo Estrella/AFP/Getty Images
Members of the Mexican Navy stand guard during an operation to present Mexican drug trafficker Joaquin Guzman Loera aka 'el Chapo Guzman' to the press, on Feb. 22, 2014 in Mexico City. The Sinaloa cartel leader - the most wanted by US and Mexican anti-drug agencies - was arrested early Saturday morning by Mexican marines at a resort in Mazatlan, northern Mexico.

Journalist Ioan Grillo on Mexican cartels, and how one newly rising cartel in Jalisco is using employment to entice unsuspecting victims.

Fliers promising high wages and good benefits have been showing up in some cities in Mexico.

But these aren't just your standard ads. If you take a closer look, the ads are recruiting for a fake company backed by a notorious drug cartel, the Jalisco New Generation.

That's according to government prosecutors in Mexico's Western state of Jalisco, who also say that it's an indication of a power struggle between rival cartels in the wake of the recent capture of Joaquin "El Chapo" Guzmán.

The ads prey on a vulnerable and jobless group of workers, who are often caught between the violent cartels and an inept, corrupt government, said journalist Ioan Grillo.

"They're given some kind of training and they're given a gun and then they realize that this is a cartel they're working for and they're selling drugs on the street or they're protecting drug lords," said Grillo, speaking from Mexico City. He's the author of Gangster Warlords: Drug Dollars, Killing Fields, and the New Politics of Latin America. "But by then, most of them realize that they're too scared to back out of it."

To hear the full interview, click the blue play button above.

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