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The Styled Side: Star Wars storms the fashion world

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J Crew is selling t-shirts with the phrase "Chewie, We're Home," one of its many products aimed to tie-in with the new Star Wars film.
J Crew
J Crew is selling t-shirts with the phrase "Chewie, We're Home," one of its many products aimed to tie-in with the new Star Wars film.

It's not a question of who is making or selling Star Wars merchandise: it's who isn't.

Yes, these are the Chewie t-shirts you're looking for.

J. Crew and an armada of more retailers are cashing in by creating Star Wars-branded merchandise.

"First year merchandise sales for are estimated to reach $3 to $5 billion," says Michelle Dalton Tyree of Fashion Trends Daily.

It's not just Star Wars action figures and bedsheets, either. "It's not a question of who is making or selling this. It's who isn't," she says.

"Footwear brand Irregular Choice has done a collaboration with Disney with a whole line of cheeky footwear," says Tyree. "How would you feel about sporting some high-heeled sneakers with a Storm Trooper or Darth Vader as the heel?"

She also says there are Havaianas has flip-flops with Yoda, New Era has a gold C3PO trucker hat and much, much more.

Some of the biggest names in fashion are also taking part such as Diane von Furstenburg, Rag & Bone and Cynthia Rowley through the charity Star Wars: Force for Change.

Tyree has one piece of advice for when you dress up and head to the theatres to catch the new film: "May the fashion force be with you."

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