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Rancho Cucamonga Fire Department Battalion Chief Ivan Rojer demonstrates the capabilities of their geographic information system to track first responders and organize resources. The days of drawing out a response plan on a map are over, Rojer said.
Benjamin Brayfield/KPCC
Rancho Cucamonga Fire Department Battalion Chief Ivan Rojer demonstrates the capabilities of their geographic information system to track first responders and organize resources. The days of drawing out a response plan on a map are over, Rojer said.

The industry of GIS — geographical information systems — is on everybody's radar at Esri's User Conference in San Diego. As 'big data' gets bigger, so does GIS.

When fire departments prepare for rising temperatures or when Starbucks decides where to put a new location, they use maps. Not just any maps, computerized mapping called Geographical Information Systems or GIS. Over the years, the market for GIS has grown to between $3-4 billion a year.

KPCC's Business Reporter Brian Watt has the story. 

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