Black Twitter users showed their collective might after it was announced that a juror in the George Zimmerman trial had received a book deal. Public outrage over social media prompted the juror's book agent to back off.
According to a piece on Buzzfeed, "Black Twitter" has also played a role in the downfall of celebrity chef Paula Deen and the popularity of the show Scandal which stars an African-American lead.
Michelle Taylor, who tweets and blogs under the moniker Feminista Jones, writes in Salon about how this trend became abundantly clear in the wake of the Zimmerman trial.