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Why aren't quinoa growers keeping up with rising demand?

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An woman and her children visiting a producers market in Lima, Peru, on June 24, 2013, walk next to a display with variety of protein rich red quinoa, an Andean cereal-like seed. Each June 24 marks in Peru Peasant Day, a day where to pay tribute to men and women in the field.
CRIS BOURONCLE/AFP/Getty Images
An woman and her children visiting a producers market in Lima, Peru, on June 24, 2013, walk next to a display with variety of protein rich red quinoa, an Andean cereal-like seed. Each June 24 marks in Peru Peasant Day, a day where to pay tribute to men and women in the field.

Quinoa is a low-calorie, gluten-free, protein-rich grain-like seed that has become quite popular among healthy eaters in the U.S.

Quinoa is a low-calorie, gluten-free, protein-rich grain-like seed that has become quite popular among healthy eaters in the U.S.

But the high demand is having some unintended consequences worldwide. Business reporter Lydia DePillis, who wrote about the quinoa problem in the Washington Post, joins the show with more. 

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