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Nielsen piloting digital TV content ratings system

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A user streams a sports game on his Ipad.
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A user streams a sports game on his Ipad.

The television ratings company, Nielsen, is going digital... finally. They're rolling out a pilot program that will let them track audience television viewing habits online.

The television ratings company, Nielsen, is going digital... finally. They're rolling out a pilot program that will let them track audience television viewing habits online. Given the fact that some of our grandparents now watch TV on the Internet, it's surprising that this wasn't already going on.   

Here to explain is Brian Steinberg, senior TV editor at Variety.

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