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Uber finds itself in damage control mode, again, after mega data theft admission

On Tuesday, Uber revealed it paid $100,000 to hackers who stole the private information of 57 million users in 2016.

E-hailing company Uber has been having a couple of rough years.

E-hailing company Uber has been having a couple of rough years.

The company has been trying to clean up its image after the ouster of volatile, hard-driving CEO Travis Kalanick and criticisms of rampant sexism at the center of its work culture.

Uber finds itself faced with yet another headline-grabbing scandal this week. The company revealed yesterday that it had paid hackers $100,000 for a data breach in 2016 that exposed the private information of some 57 million users. The money was also doled out to buy the silence of the hackers.

The 2016 hack was revealed by Uber’s recently-hired CEO Dara Khosrowshahi, who posted details and the aftermath of the breach on the company’s website yesterday.

How would this latest scandal damage the Uber brand?


Carolyn Said, San Francisco Chronicle reporter covering business, tech and the on-demand economy; she tweets

Andrew D. Gilman, CEO and president of CommCore Consulting Group, a public relations firm headquartered in D.C. that focuses on crisis planning and response

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