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A look at Amazon Go and the future of supermarket shopping

Shoppers look at meat for sale, November 28, 2016 at a Ralph's Supermarket in Irvine, California.
"Shop with a Doc" is a community health program from St. Joseph Hoag Health hospital group which brings medical professionals and nutritionists into local supermarkets to give shoppers the opportunity to ask questions about ingredients and how to make healthy choices  an increasing challenge for customers who are overwhelmed with the number of products claiming various health benefits.  / AFP / Robyn Beck        (Photo credit should read ROBYN BECK/AFP/Getty Images)
ROBYN BECK/AFP/Getty Images
Shoppers look at meat for sale, November 28, 2016 at a Ralph's Supermarket in Irvine, California.

Amazon.com is launching its first brick and mortar store, which will enable customers to buy groceries without waiting at a checkout line.

Amazon.com is launching its first brick and mortar store, which will enable customers to buy groceries without waiting at a checkout line.

As reported in the Wall Street Journal, the store is set to open in Seattle, and customers will use their smartphones to check-in at the entrance, while the store will determine what they have picked up, and charge them once they leave. If the store is a success, Amazon plans to open more than 2,000 locations.

But innovation and technology have gained ground in the grocery store biz during recent years, with services ranging from curbside pickup to self-checkouts.

So how does this affect you, the customer? And what do you think of all this innovation?

Guest: 

Ernest Baskin, Assistant Professor of Food Marketing at Saint Joseph’s University in Pennsylvania

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