L.A. Philharmonic To Take Over Operations At Ford Theatre
The L.A. Philharmonic will be the new operator of the John Anson Ford Theatre, the smaller outdoor venue near the 101 Freeway across from the Hollywood Bowl, under a plan approved by the Los Angeles County Board of Supervisors.
L.A. funding sustains the Ford, and the county recently spent $80 million renovating the 1,200 seat amphitheater. But attendance has been lackluster — and Supervisor Sheila Kuehl hopes the L.A. Philharmonic can change that.
“The Ford will be able to take advantage of the natural synergies in marketing, capacity-building and program resources that simply haven’t been available to the Ford as an independent institution," she said.
The move by the L.A. County blindsided many local artists. They say the Ford is an important incubator for diverse talent. They also worry ticket prices will increase. Prompted by their criticism, the Supervisors will require the Phil to meet with artists and annually review the diversity of the Ford’s shows with county officials.