#soLAvalet: Runyon Canyon will have valet parking this weekend — yes, really
Angelenos, we are amused and embarrassed to report that the on-demand valet parking app, CurbStand, is setting up shop at Runyon Canyon this weekend.
Only in L.A. can you get your car valeted before hiking.
Here's what the app's publicist Nancy Zakhary had to say:Here's how it works:
You'll be greeted by CurbStand personnel (and a free bottle of water) at the Fuller Avenue entrance for vehicle drop-offs at Runyon Canyon. As you head back from your hike, let CurbStand know (there will be employees along the trail to remind you, too). Your car will then be waiting for you — along with a free PowerBar.
As of now, it's only available at Runyon this weekend.
So I had to ask: Is this a hoax? (Maybe another prank like Dumb Starbucks?) No, says Zakhary, citing the app's campaign with Fatburger this summer: "This is totally real; totally legit," she said.
She also sent along this quote from CurbStand's CEO, Serge Gojkovich.L.A. Mag wrote about the app earlier this year: In September, CurbStand announced $3 million in new funding. It's also available in other cities like Dallas and Miami.
In L.A. this weekend, the service will be available 9 a.m. to 4 p.m. Saturday and Sunday at Runyon Canyon. The cost? It's $5 but you'll get $1 off if you tag @CurbStand, #soLAvalet and #valetrunyon on social media. You can download the app here, and read more about it here.
In the meantime, we want to know: Will you use it?