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Culture Shift: How to take a company from good to great

The Crawford Family Forum

In today’s workplace, there’s a new emphasis on open communication, passion and teamwork. But is that enough for a company to succeed?

According to Subir Chowdhury — renowned management consultant and author of the book “The Difference: When Good Enough Isn’t Enough” — the health of your company culture could determine the success of your company.

The best processes and training programs in the world will not succeed, he argues, unless organizations nurture the skills, loyalty and passion of the people who make up their workforce — from the C-suite to the shop floor. Drawing from examples in his own life and career, Chowdhury illustrates how having a “caring mindset” is essential for personal and professional success.

What does it take for a company to stand out? When you have two seemingly identical companies why does one excel, while the other lags behind? Join KPCC’s Ben Bergman as he talks with Chowdhury about the step-by-step process he has used to help global Fortune 100 corporations and industrial leaders succeed.

Ben Bergman, KPCC senior reporter covering SoCal’s economy


Subir Chowdhury, author of “The Difference: When Good Enough Isn’t Enough”

8 a.m. reception
8:30 a.m. program

 “The Difference: When Good Enough Isn't Enough” will be available for sale courtesy of Vroman's Bookstore.


This program is part of a business forum series produced by KPCC In Person and sponsored by UC Riverside School of Business.