Micro-business means business
Your local diner, the independent bookstore on the corner, the mechanic who fixes your brakes, your child’s math tutor – all are examples of micro-business at work. These small enterprises, most with one to five employees and many owned and operated by minorities, are all around us, part of our daily fabric.
They are a large part of the backbone of our economy, and we depend on them from dawn to dusk. But the challenges and pitfalls of running a “micro-biz” are many: some owners can’t quality for loans; others don’t have the right training to manage administrative tasks, human resources issues, or the shifting post-recession marketplace; still others struggle with cash flow.
Passion and persistence can keep these businesses going, but training, connections to markets and customers, and capital are the tools that make for success. KPCC’s business reporter Ben Bergman gets inside “micro-biz” with Stacey Sanchez, senior community loan officer for CDC Small Business Finance and the California Association for Micro Enterprise Opportunity (CAMEO). Joining them is successful micro- to small- business owner Adela Beltran, who started selling clothes door-to-door and now owns and operates the Paramount Auto Center in Downey.
Ben Bergman: business reporter for KPCC
Stacey Sanchez: Senior Community Loan Officer for CDC Small Business Finance and member of the board of directors for the California Association for Micro Enterprise Opportunity (CAMEO).
Adela Beltran: owner and operator of the Paramount Auto Center in Downey. Her journey began in La Barca, Jalisco, where at the age of eight, she ran her family’s market. When they moved to the U.S., she worked as a seamstress, then sold clothes door-to-door, started a travel agency and a clothing boutique, and now the car dealership.
Adam Small: owner and operator of My Music Masterclass, Inc., an online service offering instructional videos for musicians on the basics of earning a living making music.
This program is a Drucker Business Forum co-presented by SCPR and the Drucker School of Management at Claremont Graduate University.