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Rowe Joins from NPR and Brings Extensive Experience Developing and Leading Innovative Programming Strategies Across the Media Landscape

Jeff Rowe

Pasadena, Calif. October 10, 2022 — Southern California Public Radio (SCPR) today announced that veteran media executive Jeff Rowe (he/him) is joining the organization as vice president, programming for KPCC and LAist. Starting on October 17, Rowe will be charged with programming, promoting and distributing the organization’s content across platforms, ensuring a unified sound and voice.

Said Kristen Muller, chief content officer, SCPR: “As we reach more audiences, we need to rethink the way we program across multiple platforms. Jeff brings an entrepreneurial spirit and innovative mindset. These are critical skills that will be a huge asset.”

Rowe’s experience spans the full media landscape, having worked in digital, mobile, network and cable television, film, and radio. He joins SCPR from NPR, where he worked with member stations to improve overall local station sound and coordinate promotions between NPR shows and stations.

Prior to that, he has held senior executive positions at AOL, Tribune Media, NBC, and VH1. During his time at NBC, he developed an innovative primetime seamless credit format that has become the industry standard, widely adapted across broadcast and streaming. He also served as director of specials and late-night programs, overseeing Saturday Night Live and Late Night with David Letterman before being named director of comedy programs and later director of comedy development, supervising the production of series such as The Fresh Prince of Bel-Air, Golden Girls, and Mad About You. Before NBC, Rowe was vice president at VH1, where he headed all programming and developed an innovative new on-air presentation.

Rowe also co-founded Okanjo, ad tech-ecommerce platform, and Zap2it, a consumer facing television listings service. He was a founding member of the Academy of Television Arts & Sciences Interactive Media peer group, which oversaw the creation of the Academy's first Emmy Award for creative excellence in Interactive Programming.

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About Southern California Public Radio (SCPR)

Southern California Public Radio ( is a member-supported multi-platform public media organization that has garnered more than 500 journalistic honors since 1999. Recognized as a national leader in public service journalism and civic engagement, SCPR’s flagship radio station, 89.3 KPCC-FM, reaches more than 900,000 listeners every week as the most listened-to public radio news service across Southern California. The network’s five stations (89.3 KPCC-FM, 89.1 KUOR-FM, 90.3 KVLA-FM, 89.9 FM, and 89.5 KJAI-FM) deliver award-winning local news coverage to the communities of the region, including a robust slate of signature programs from NPR, APM, the BBC, and PRI. LAist ( is a digital news site committed to in-depth reporting about life in the Los Angeles metropolitan area. Its award-winning work reaches more than seven million people per month, and in 2019, the brand grew to include LAist Studios (, a dedicated podcast development and production studio. Furthering SCPR’s commitment to premium on-demand audio storytelling, podcasts from LAist Studios aim to reflect the ethos of Los Angeles — a forward-looking community built upon unmatched diversity, inclusion, and drive—going beyond geographical borders to connect with listeners around the globe who share the LA state of mind.

PRESS CONTACTS - The Lippin Group for SCPR

Katie Fuchs - New York

Kevin Broderick - Los Angeles